Dublin Transformed: Behind the Hoardings
Philip Lawton, Dept of Geography, TCD and Eoin O’Mahony, School of Geography, UCD
Walking across The Samuel Beckett Bridge over the last few months, it is hard to escape the giant hoarding covering the Tropical Fruit Warehouse. It is an artistic rendering entitled ‘Abiding Traces’ by the artist Leah Hewson. This is the latest in what is now a relatively long history of development hoardings that have become a ubiquitous feature of new developments – both in Dublin, and on a global scale. Yet this one is perhaps unique, embodying the overlaps between urban development, investment strategies, and wholly enmeshed ideals of creativity within the contemporary city. This artistic motif conjoins with a dash of history – ‘Established 1892: Re-Imagined 2019’ – to give an air of both established heritage, and a ‘new innovative future’.
These kinds of hoardings are now an almost common-place feature of Dublin Docklands. Slowly, but surely, since 2015 or so, the Docklands has become a focal-point of forms of transformation last seen before the 2008 crash. The 2008 Great Financial Crisis flushed out the smaller operators and what we’re left with now are those that started making deals while in NAMA-hibernation. International companies, such as Oxley, Hines and King Street Capital have all joined up with Irish-based companies to provide the money to build large office blocks and apartments. Yet, these changes are not only confined to the Docklands, with the city and suburbs yet again undergoing significant transformations. In the office district of the south core, for example, on streets such as Dawson Street, Nassau Street and Molesworth Street, 1970’s modernist office blocks have been torn down and replaced by shiny new glass and brick panels. When taken together, this is the new and bold turn in Dublin’s continued emergence as an ‘entrepreneurial city’. In short, the coming together of capital and image-making strategies is bringing about profound changes in the way the way the city looks and feels.
In the summer of 2017, as a means of analysing these changes, we began to systematically track the hoardings surrounding newly developing sites around the centre of the city. The use of stylized hoardings was a trend that, at the very least, can be traced to the Celtic Tiger period, where the hoardings concentrated on the luxury afforded by a new scheme. When recollecting this period, it is hard to forget Belmayne, with women in evening wear draped seductively across kitchen islands – a point that perhaps defined the moment when things began to turn. The more recent hoardings are muted, and less garish, with a focus on style. The work we carried out involved analysing the as-then existing hoardings, with fieldwork focused on the existing hoardings in Dublin 2, parts of Dublin 4, and the Docklands area. This was followed up through an analysis of related materials, such as websites and associated materials such as brochures.
The current hoardings range in style from the use of slogans, to large street numbers, to the rendering of an idealized future via photomontages. As we discuss in more detail in the finalized paper, the use of street numbers – normally seen as wholly rational – so as to distinguish the building and tie it to the history of the particular locale in which it is located is of particular note. More specifically, in the case of Dublin 2 and Dublin 4, the hoardings are used as a means of affirming the presence of the building in an established up-market part of the city. Meanwhile, the emphasis within the Docklands is placed upon situating the particular building within a global frame of reference. This is achieved both through the slogans themselves, and through a charting out of the position of the building, both in the city, and in relation to the global scale, within the associated brochures and promotional material.
Crucially, although developers seek to act in a self-interested manner, we also identified a form of collective image-making at work. Pointedly, although hoardings can be seen to be highly globalized in their reference-points, there is also something highly localized in the manner in which they are utilized. This is perhaps most explicit in the ways in which the particular locales are highlighted through the afore-mentioned use of street numbers, where a form of serial monotony has emerged. When viewed together, the manner in which hoardings are utilized demonstrates the overlaps between, on the one hand, the promotion of image making as critically analysed through David Harvey’s ‘Entrepreneurial City’, while also demonstrating the changing forms of growth machine dynamics in a city such as Dublin.
Finally, in as much as the hoardings, albeit temporarily, mark out specific parts of the city in a particular manner, they form a specific form of interface with the city in which they are situated. Here, in standing between the private and the public, they demarcate what the city is or should become as opined by the development industry. This is an idealization of a future that is desired and promoted through the intersection of globalized speculative capital, floating ideals, and both local and international actors. In as much as these spaces are focused upon particular groups of people, the hoardings can be seen to reinforce an idealization of space that is focused explicitly of some groups at the expense of others. This reality is brought into full relief as the spaces being developed emerges from behind the hoarding. Spaces exercising the idealization of a possible future emerge fully formed, where property pieces gush how they are “… designed to entice “fun-loving, time-poor” professionals”, and with a price tag to match. With such in mind, it may not be that the hoardings have a causal impact, but they act as a means of reinforcing a dominant narrative about the city according to one particular set of actors with the power to reshape the city in their own particular image. Yet, as is attested to by the collapse of the boom of c.2008, the future it projects is a fragile one, with extremely unstable foundations that can fall apart at any moment.
July 15, 2016
Displacement in Dublin – some thoughts on Airbnb, vacancy and the preliminary census
Posted by irelandafternama under #Commentaries, Data, Housing, Planning | Tags: airbnb, census 2016, displacement, Dublin, housing, vacancy |[6] Comments
Much of the coverage concerning the preliminary Census release from yesterday has focused on vacancy. This has meant distinguishing between those housing units classed as holidays homes in each area and units that are ordinarily vacant. One of the more puzzling statistics to emerge from this distinction is the 190% increase in the number of holiday homes in Dublin city since 2011. In that year, there were 322 vacant holiday houses in the city but those rose dramatically to 937 in April’s census.
What might account for this near trebling in five years? In particular why, in the middle of a housing shortage, is there almost twice as many housing units classed as holiday homes in a dense urban area when compared with five years previously? Speculation with some others on twitter concentrated on the possibility of these being AirBnB properties. I decided to put some focus on this explanation to see if there’s any truth to it.
In recent months there has been a number of online features concerned with how AirBnB (a company which matches bodies with beds across the world) might be affecting rents. If people are renting their city property through AirBnB for much of the year, how might this affect people seeking to live and work in the city full time? For example, in a number of North American cities there are concerns that full-time AirBnB rentals are displacing residents (e.g. see here or here) who are in lower paid jobs and subject to ever-increasing rents. Some city authorities are coming under pressure to restrict the use of full-time rentals through the company. A property owner can make far more renting out short term lets to passers-by than s/he can from locals who are seeking merely to continue living in a city they work and have a life in.
There is a vital politics to this displacement where AirBnB rentals are pricing people of lesser means out of particular areas of a city bustling with tourists. It is an extreme example of gentrification by displacement, almost making the popular term redundant in its bluntness. The uneven geographies of AirBnB rentals hits home for many in this city too.
In Dublin in June, the city council raised the prospect that full-time AirBnB rentals in Temple Bar, a particular zone of intense tourist activity, would be subject to planning permission. The Council argued that a particular property in the neighbourhood was effectively a material change of use from residential to commercial. It insisted of course that this ruling was “site specific” and did not cover the entire Temple Bar area. The prospect of an imposition of a change of use for the area as a whole is remote though: this seemed like a shot across the bow.
Luckily for us, InsideAirBnB allows us all access to data for rentals across a large number of cities to determine if the company is facilitating displacement. I took the January 2016 data from this site and, aside from knowing the first names of each of the renters, the database contains a number of interesting data.
There are 3,772 properties in the AirBnB database in the four local authority areas. Of this number, 3,116 (83%) are in the Dublin City Council area. 1,222 or 39% of this subtotal are for rent, according to the dataset available under Creative Commons, for 300 days or more per year. The heatmap below (Map 1) shows that near-year long rentals are broadly clustered within the Temple Bar, Cow’s Lane and north Docklands areas. Those rented 365 days per year (249 properties) are distributed slightly differently. They are by no means overlooking the splendour of Dublin Bay.
Map 1: a heatmap of the 1,222 properties available for 300 days or more on AirBnB. Data: InsideAirBnB and OSM contributors.
They are scattered across the city with some clusters in Drumcondra, Rathmines and Portobello. Map 2 below shows the distribution of these year-long AirBnB properties across the Dublin City area, Map 3 shows the distribution of entire house/apt available for rent for 300 plus days a year (as opposed to a room in an already occupied dwelling). It is not beyond the realm of possibility therefore that the >300 days per annum rentals in this database includes a figure of 937 holiday houses recorded in the census. In fact, there are 934 properties rented out for 335 days or more per annum in the database. If you spent the month of December in your own city centre apartment, and rented it out for the remaining 335 days of the year, you might well be among the 937 recorded in the Census.
Map 2: Year-long AirBnB rental properties (n=249) in the Dublin city area. Data: InsideAirBnB and OSM contributors.
Map 3: 300 plus days per year of entire housing unit /apartment for rent on Airbnb. Data: InsideAirBnB and OSM contributors
But this is a numbers game. We’ll have a better sense of the distribution of the city’s holidays homes when the more extensive data release begins in April 2017.
Eoin O’Mahoney
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